上海2010 世界博览会 -  8月13日 至18日    霍克斯湾周 新西兰国家馆
On the 1^st May 2010, Shanghai World Expo will open.

 

Newsletter Overview;

1.Background Information
2.New Zealand Pavilion Update
3.Who Should Attend Shanghai 2010 Expo from Hawke's Bay?
4.Program Overview
5.Project Update
6.Contact Details

1.Background Information on Shanghai 2010 Expo

It is not a trade show, potential business partners will not be walking past your stand where you can meet and hand out business cards.

It's a show for consumers, they are expecting 70million visitors with 40,000 visitors a day to NZ Pavilion - prepare yourself for crowds.

There are over 200 countries participating, investing million in their stands.

2. NZ Pavilion Update

New Zealand pavilion has already been named a "must see" in Chinese media. To see a 3D impression of the pavilion watch the video to the right of this article - 3news article

The government's reasoning for investing $30million in the Expo is because of long term strategic positioning; exports to China have increased 60% last year and are now NZ's 2nd major exporting partner.

The pavilion has an open/closed/open area. In the meet & greet space there will be a 2000kg pounamu on display, 9m high wooden carving being created, 25 young NZ ambassadors that speak fluent Chinese interacting with the visitors. The guests then walk through to an inside area, a story is told through stunning imagery changing on high technology screens as the visitor walks through - illustrating a day in a life of a New Zealand family, A southerly wind blows through every 3mins as the visitors are walking through and they wind themselves up the pavilion and come out on top with a native NZ garden and hot pool.

NZTE's feedback from Aichi Expo is that hosting is very successful way to conduct business - taking visitors away from the manic crowds at the expo, take them through the pavilion, then take them away to a quiet environment, them give them time to go out and explore the other pavilions befor coming back for more hosting.

3. Who Should Attend Shanghai 2010 Expo from Hawke's Bay?

There is no value in attending the show without pre establishing meeting now. Chinese businesses are being approached by partners' potential partners all over the world - Hawke's Bay businesses need to set up meetings now for August.

If you require NZTE assistance in setting up meetings - matching businesses to businesses, you need to start doing this now as they are going to get inundated with requests from all over NZ, small office in China. Contact Liz now to start the process - NZTE are going to be very targeted in this approach - they do not wish to waste making matches that are not ideal fits so for companies that require assistance in meeting new potential clients - contact us now to introduce you to the contacts at NZTE.

Chinese businesses need time to arrange their travel arrangement/permissions internally to be hosted at the Expo, need to allocate time to this in your planning.

4.Hawke's Bay Week Program

Fri 13^th August
                          Local Government - Mike Adye (Hawke’s Bay Regional Council)

Sat 14^th August
                          Tourism - Janet Takarangi (Venture Hawke’s Bay)

Sun 15^th August
                           Food & Beverage - Nigel Avery (Sileni Estate)

Mon 16^th August
                           Specialized Manufacturers - Robert Darroch (FPG)

Tue 17^th August
                           Education – Ian Ritchie/ Dan Zhu (EIT)

Wed 18^th August
                           Primary Sector – Don Johnson/ Bruce Reay
                                                     (Pan Pac /Progressive Leathers)

5. Hawke’s Bay Project Update

• 6 of the 7 sectors have confirmed their event bookings for the week.
• Sectors are now at the stage of inviting business partners to their day’s events, organising additional meetings/tours during their stay in Shanghai to maximise the returns on the investment. 
• Work is being done on each day now to create a point of difference to the day, on the Local Government day and the Tourism Day especially, Venture Hawke’s Bay are working with key partners to ensure angles that will appeal to VIPs and media.
• There is still room to get onboard the Hawke’s Bay Delegation – please contact us now if you wish to conduct business meetings in expo!
• Travel packages have been finalised and sent out to participants – competitive deals have been negotiated with CTS, the preferred expo wholesaler.   To get on board with this deal, booking deadline is 12^th March 2010.
• Venture Hawke’s Bay is creating a pop up banner to promote the project at the Hawke’s Bay Airport.
• Venture Hawke’s Bay is working on a promotional DVD that will be show cased upstairs in the hosting area for the week to show the key highlights of the region.

 

 

Project Management & Contact Details

Venture Hawke’s Bay is the Project Manager in conjunction with companies and individuals that wish to be involved in the Expo.

 
Sukie Li – Project Manager – Venture Hawke’s Bay
Phone: 06 833 5886
Cell:     027 295 8363
Email:  sukiel@venturehawkesbay.co.nz

Please Click Here to download Newsletter as a PDF format.