Hawke's Bay and Shanghai 2010 World Expo

·         It is not a trade show, so potential business partners will not be walking past your stand where you can meet and hand out business cards.  It’s a show for consumers where they are expecting 70million visitors to experience and enjoy all the pavilions.

·         There are over 200 countries participating, investing millions in their stands.

NZ Pavilion

·         New Zealand Pavilion has already been named a ‘must see’ in Chinese media which is fantastic.  For more information on the pavilion (Link to NZTE Shanghai Page).  To see a 3d impression of the pavilion watch the video to the right of this article - 3news article   

·         The government's reasoning for investing $30million in the expo is because of long term strategic positioning, exports to China have increased 60% last year and is now our 2^nd major exporting partner.

·         The pavilion has an open area where there will be a 2000kg pounamu on show, 9m wooden carving taking place, 25 young NZ ambassadors that speak fluent Chinese interacting with the visitors.  The guests then walk through to an inside area, a story is told from stunning imagery changing through high technology as they walk through – illustrating a day in a life of a New Zealand family. A southerly wind blows through every 3mins as the guests are walking through and they wind themselves up the pavilion and come out on top with a native NZ garden and hot pool.

·         The aim is that every visitor will leave the pavilion thinking NZ is a stunning place to visit – clean/green, very technically savvy, innovative people and a great place to do business.

·         Hosting – the way businesses will leverage off the pavilion is there is a large hosting VIP room upstairs, with private access that can accommodate 110 guests standing and 40 for formal seated functions.  It’s got the latest presentation facilities to present to the clients and Ruth Pretty showcasing the high quality NZ food/wine. 

·         From Aichi Expo, NZTE learnt that the hosting is very successful as it’s a way to host guests, away from the manic crowds at the expo, take them through the pavilion, then break them away to a quiet environment, then give them time to go out and explore the other pavilions before coming back for more hosting.  To host Chinese businesses, this is free for NZ businesses, funded by the government.

Related to Hawke’s Bay Businesses

·         For Hawke’s Bay – again its strategic positioning in the long term – China is growing at a rapid rate and we do not want to miss out on any business opportunities here. 

·         This expo is best suited to businesses already exporting to China – an opportunity to host their key clients to strengthen relationships and host new potential buyers.  Local businesses here have already set up meetings with established clients and have their distributors sourcing other potential clients for them to further work with China.

·         This expo is also for those that have within their strategic plans to start exporting to China, it’s working with NZTE and any contacts you may have already in market now to match business to business and set up meetings during the week.  There is no value in a business going to the expo without pre established meetings as you will not meet business partners walking past.  This is where NZTE is assisting but as you can imagine a lot of requests will start coming in for them to establish targeted connections so if you are interested in going – making contact now with NZTE is definitely advised.

Venture Hawke’s Bay & Export Hawke's Bay

We are assisting with the logistics to make it easier for all businesses to go up into market, we have booked out Hawke’s Bay Week (13^th – 18^th August) for the sectors so that we make impact by going as one. We are managing the travel component, working with the sole preferred wholesaler to the expo to ensure businesses are getting the best deal.  We are going up as a delegation as China is very much a place that politicians/government opens doors for trade relations.  We are coordinating the marketing/press relations aspects – working on a DVD to give an potential overview of Hawke's Bay that we can play looped upstairs in the hosting area over that week.  Downstairs – any branding for the region is prohibited is this is very much NZ promotion only. 

Business to business matching falls under NZTE who are in market and specialise in that area.

We We are working on the below two days

Fri 13th August: Local Government - theme of Better City/ Better Life.

Sat 14^th August: Tourism sector

The following days are themed as below: 

Sun 15^th August: Food & Beverage

Mon 16^th August: Specialized Manufacturers

Tue 17^th August: Education

Wed 18^th August: Primary Sector

If you want to know more, contact:

Murray Painter - Chair - Export Hawke’s Bay
Phone:  06 650 0705
Cell:     021 483 785
Email:  info@exporthb.co.nz

Sukie Li - China Project - Venture Hawke’s Bay
Phone:  06 833 5886
Cell:     027 295 8363
Email:   sukiel@venturehawkesbay.co.nz